02 — CUSTOM WEB DEVELOPMENT
Web development and
technical SEO systems
built to convert and scale.
Custom sites, landing pages, and web operations infrastructure on durable stacks. You own the codebase, deployment, analytics model, and operating playbook at handover.
WHAT'S BUILT
- →Marketing sites and landing pages — fast, measurable, conversion-focused
- →Headless CMS setups — Sanity with structured content + live previews
- →Astro and SvelteKit — static-first builds tuned for Core Web Vitals and fast load paths
- →Cloudflare + Vercel + Netlify — edge-deployed, globally cached
- →Brand systems: typography, token sets, component libraries
- →Email marketing templates — Resend, Loops, MJML
- →Marketing ops — CRM handoff, attribution, event tracking, reporting
- →Agent workflows — internal copilots, prompt systems, operator docs, team training
- →Security headers, privacy-first analytics, zero tracking pixels
- →You get the repo and admin access. Not a monthly subscription.
Published rates are starting points only. Final proposals are itemized and indexed to approved scope.
RECENT WORK — McKENZIE RIVER MUSIC
PLATFORMS & STACK
SHIPS WITH EVERY BUILD
Performance budgets and Core Web Vitals targets defined up front. Static output, edge caching, and non-blocking delivery patterns by default.
Security headers configured. HSTS, CSP, no-sniff, referrer policy. Ghost test before every deploy. Source code ships clean.
Zero GA, zero Meta Pixel, zero fingerprinting. Plausible or Fathom if analytics are needed. Visitor data stays yours.
You get the repo, the admin credentials, the deployment pipeline, the docs, and the runbook. Nothing is withheld. Walk away and run it yourself.
Analytics, automations, and agent workflows are documented in plain language. If someone else needs to inherit the system, they can.
CLIENT FIT + COMMERCIAL MODEL
IDEAL CLIENT
Brands and operators who need performance, technical SEO clarity, and conversion systems they fully own after launch.
PRIMARY OUTCOMES
Faster pages, clearer funnel telemetry, stronger organic visibility, and a publishing stack your team can run without vendor lock-in.
ENGAGEMENT START POINTS
Builds start at $8,500. Retainers from $1,250/mo. Advisory from $195/hr. Final proposals are itemized to conversion and growth outcomes.
NOT A FIT
Template churn, lowest-bid iterations, or projects that treat SEO, analytics, and documentation as optional extras.
View source on any BHO site. Clean HTML, no tracking pixels, security headers in the response, footer credit. That's the standard.